about work

The Young

The Young

Hi. We are The Young. Micro global agency for brand development.

  • Qualitative Research
  • Business Insights
  • Brand Strategy
  • Marketing & Communication Strategy
  • Social Media Strategy
  • Innovation Strategy
  • Product Strategy
  • Workshop Facilitation
  • Concept Development
  • Copywriting
  • Creative Direction
  • Art direction
  • Graphic Design
  • Motion Design
  • Photography
  • Digital Content
  • Consumer Insights
  • Focus Groups
  • Trend Analysis
  • Sustainability Strategy
  • Brand Positioning
  • Brand Storytelling
  • Brand Campaigns
  • Brand Prototyping
  • Customer Journey Mapping
  • Brand Purpose
  • Qualitative Research
  • Business Insights
  • Brand Strategy
  • Marketing & Communication Strategy
  • Social Media Strategy
  • Innovation Strategy
  • Product Strategy
  • Workshop Facilitation
  • Concept Development
  • Copywriting
  • Creative Direction
  • Art direction
  • Graphic Design
  • Motion Design
  • Photography
  • Digital Content
  • Consumer Insights
  • Focus Groups
  • Trend Analysis
  • Sustainability Strategy
  • Brand Positioning
  • Brand Storytelling
  • Brand Campaigns
  • Brand Prototyping
  • Customer Journey Mapping
  • Brand Purpose
  • Ahold Delhaize
  • Amvest
  • Arpa
  • BASF
  • Beequip
  • BMW
  • Boskalis
  • Bright
  • Broadview
  • Bronckhorst
  • CBRE
  • Commonland
  • Ecover
  • Fenix
  • Foot Locker
  • Gazelle
  • Graanrepubliek
  • Graansilo
  • Gucci
  • Hooghoudt
  • InnoEnergy
  • Koopgoot
  • Last Mile Solutions
  • LoopLoop
  • Luxtra
  • Mapiq
  • Mollie
  • MoMo
  • Method
  • Monuta
  • Nen Xavier
  • No Label
  • ParkBee
  • People Against Dirty
  • Philips
  • PortBase
  • Priva
  • Procentec
  • REV’IT
  • Secrid
  • Sidestep
  • Somnox
  • SportCity
  • VRR
  • Welson
  • Yes!Delft
  • Yoni
  • Zzz
  • Ahold Delhaize
  • Amvest
  • Arpa
  • BASF
  • Beequip
  • BMW
  • Boskalis
  • Bright
  • Broadview
  • Bronckhorst
  • CBRE
  • Commonland
  • Ecover
  • Fenix
  • Foot Locker
  • Gazelle
  • Graanrepubliek
  • Graansilo
  • Gucci
  • Hooghoudt
  • InnoEnergy
  • Koopgoot
  • Last Mile Solutions
  • LoopLoop
  • Luxtra
  • Mapiq
  • Mollie
  • MoMo
  • Method
  • Monuta
  • Nen Xavier
  • No Label
  • ParkBee
  • People Against Dirty
  • Philips
  • PortBase
  • Priva
  • Procentec
  • REV’IT
  • Secrid
  • Sidestep
  • Somnox
  • SportCity
  • VRR
  • Welson
  • Yes!Delft
  • Yoni
  • Zzz
 
Denim publication The Young Questions denim 

How to share our independent research with the world? For this particular subject, denim, we researched ‘origins’ and ‘meaningful collaborations’. It's a deep-dive into history from different perspectives combined with hopeful future-forward outlook.

Denim publication The Young Questions denim 

How to share our independent research with the world? For this particular subject, denim, we researched ‘origins’ and ‘meaningful collaborations’. It's a deep-dive into history from different perspectives combined with hopeful future-forward outlook.

Greengrounds Transforming cities to food producing ecosystems

How to launch a new brand to guide the way towards food producing urban spaces?
Strategy, identity and website to bring together pioneering entrepreneurs, local governments, innovative engineers, and policy change-makers to make our cities centerpieces of circular food production and safeguard urban food security.

Greengrounds Transforming cities to food producing ecosystems

How to launch a new brand to guide the way towards food producing urban spaces?
Strategy, identity and website to bring together pioneering entrepreneurs, local governments, innovative engineers, and policy change-makers to make our cities centerpieces of circular food production and safeguard urban food security.

de Goot Highstreet Maker Space

How to transform the Koopgoot retail shopping area in Rotterdam from within? De Goot is a temporary space for contemporary ideas - by makers and for makers.
Future-concept development, space design, brand identity, programming, campaign.
Visit Beurstraverse 154 and experience De Goot.

de Goot Highstreet Maker Space

How to transform the Koopgoot retail shopping area in Rotterdam from within? De Goot is a temporary space for contemporary ideas - by makers and for makers. .
Future-concept development, space design, brand identity, programming, campaign.
Visit Beurstraverse 154 and experience De Goot.

Koopgoot Public seating to build new connections

How to playfully approach public space interaction in
Rotterdam high-street De Koopgoot?
The new seating is designed by Phil Proctor, to create a new perspective from above as well as create a new ‘staying place’ out of the Koopgoot. To relax, meet new people, see new shops, talk, sit ... enjoy.

Koopgoot Public seating to build new connections

How to playfully approach public space interaction in
Rotterdam high-street De Koopgoot?
The new seating is designed by Phil Proctor, to create a new perspective from above as well as create a new ‘staying place’ out of the Koopgoot. To relax, meet new people, see new shops, talk, sit ... enjoy.

REV’IT!  The future of riding

How to create a relevant and engaging flagship store? 

REV’IT! The future of riding

Together with REV’IT!, we embarked on an in-depth exploration into the lives of their riders through an extensive qualitative study. Our research aimed to garner insights that will critically inform the future brand experience for both the new physical and digital flagship stores.

Priva The many futures of
Horticulture

How to bring the world of Priva to life through a human perspective in a technology driven industry?
Future-proof brand strategy, brand identity, storytelling platform, worldwide campaign.

Priva The many futures of
Horticulture

How to bring the world of Priva to life through a human perspective in a technology driven industry?
Future-proof brand strategy, brand identity, storytelling platform, worldwide campaign.

Yoni The Next Step in Vulva Care

Strategic and creative direction to help fem care brand Yoni to raise funds for their ambitious plans to scale–up, develop better products and reach more people online and internationally.

Yoni The Next Step in Vulva Care

Strategic and creative direction to help fem care brand Yoni to raise funds for their ambitious plans to scale–up, develop better products and reach more people online and internationally.

Ecover Welcome to the Refillution®

As part of a 36 hour Hack/Lab, 10 change-driving ideas were developed to mobilise and grow the refill movement. Ideas to make refilling easier, more aspirational and more fun.

Ecover Welcome to the Refillution®

As part of a 36 hour Hack/Lab, 10 change-driving ideas were developed to mobilise and grow the refill movement. Ideas to make refilling easier, more aspirational and more fun.

Graanrepubliek Taste grows from the roots

How to effectively define and share the Graanrepubliek vision with the world? Brand strategy for future grain chain system change, brought to life in: storytelling, identity, photography and film, website, positioning and packaging of commercial products, branding the locations and launching Dollard Whisky, the lighthouse project for future Graanrepubliek brands.

Graanrepubliek Taste grows from the roots

How to effectively define and share the Graanrepubliek vision with the world? Brand strategy for future grain chain system change, brought to life in: storytelling, identity, photography and film, website, positioning and packaging of commercial products, branding the locations and launching Dollard Whisky, the lighthouse project for future Graanrepubliek brands.

Foot Locker How to showcase Foot Locker’s stand on sustainability?

Walk the earth campaign that raises awareness and demonstrates engagement, involvement and improvement through talent, conversations and our very own stripers.

Foot Locker How to showcase Foot Locker’s stand on sustainability?

Walk the earth campaign that raises awareness and demonstrates engagement, involvement and improvement through talent, conversations and our very own stripers.

sounds of the studio
Beequip The future of heavy equipment

An emotional creative territory for Beequip that proved they really put ‘iron’ above numbers – brought to life in a ‘musical’ campaign.

Beequip The future of heavy equipment

An emotional creative territory for Beequip that proved they really put ‘iron’ above numbers – brought to life in a ‘musical’ campaign.

Gazelle The future of cycling

A co-creation process for Gazelle – to develop a product vision, unlock new business models and create interactive touchpoints.

Gazelle The future of cycling

A co-creation process for Gazelle – to develop a product vision, unlock new business models and create interactive touchpoints.

Foot Locker How to become a truly purpose-led organization?

A purpose-led process for Foot Locker to develop and collectively envision a future brand framework with an ambitious roadmap.

Foot Locker How to become a truly purpose-led organization?

A purpose-led process for Foot Locker to develop and collectively envision a future brand framework with an ambitious roadmap.

Broadview How to reveal the world of surface materials

Tactile magazine and digital platform “Of Matter” expresses the value of working together with the companies and brands grouped under Broadview Holding.

Broadview How to reveal the world of surface materials

Tactile magazine and digital platform “Of Matter” expresses the value of working together with the companies and brands grouped under Broadview Holding.

about us
BMW The future of e-mobility retail

Future retail formats to fit a multichannel landscape and offer a seamless customer experience for the BMW i-series.

BMW The future of e-mobility retail

Future retail formats to fit a multichannel landscape and offer a seamless customer experience for the BMW i-series.

Sidestep The future of sneaker fashion in Europe

Future brand positioning based on our own European consumer research – translated into mission, vision, value proposition, brand communication platform, sub brands, identity and organization buy-in.

Sidestep The future of sneaker fashion in Europe

Future brand positioning based on our own European consumer research – translated into mission, vision, value proposition, brand communication platform, sub brands, identity and organization buy-in.

Parkbee The future of parking

Researching the very diverse target audience of ParkBee to build the brand around more sustainable use of city space, because ‘cities need to breathe’.

Parkbee The future of parking

Researching the very diverse target audience of ParkBee to build the brand around more sustainable use of city space, because ‘cities need to breathe’.

our Rotterdam studio: Baan 74, 3011 CD
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hi, we are The Young.
Agency for creative
brand development.

Why The Young? ‘Young’ is not an age. Neither a generation. It’s not hip, hype or happening. It is a way of looking – a perspective on growth, driven by curiosity and a desire for development. Young means to us: What if? It’s about wonder, and the willingness to experiment. The power of imagination.

contact

info@theyoung.agency

The Rotterdam studio:
Baan 74, 3e etage
3011 CD Rotterdam
>
I like it, what is it?

We develop Brand Concept Cars

As the name implies, a concept car is an inspiring combination of idea and reality, simultaneously demonstrating both an organization’s unique strategic intent and practical capabilities.

More than a simple prototype, it brings to life the priorities, values and vision that will guide the organization forward in the immediate future, and serves as a tangible brand statement that says, ‘This is where we intend to go now.’

While automotive brands generally use concept cars to communicate externally to the press, a brand ‘concept car’ is also a powerful tool for the strategic orientation of internal audiences. In the process of organizational change, one relevant, concrete example can be worth more than a thousand PowerPoint decks!

Of course, a brand ‘concept car’ doesn’t have to be a physical product designed for sale. It could be anything: a new service offering or internal system, a refreshed brand design language or communications idea.

No matter what form it takes, in order to succeed in moving organizations forward, a powerful brand concept car needs three key characteristics:

1. Inspirational

It is inspirational but achievable in the near future. It requires change and may even surprise some people, but it is not a BHAG. It is grounded in realistic expectations of near-term circumstances and available resources

2. Brand Relevant

It is brand-relevant. It is not simply a general view of the future. It demonstrates a distinctive brand perspective on that future and how this particular organization will use its strengths to take advantage of those circumstances.

3. Collaborative

It connects the efforts and input of multiple stakeholders. From a practical perspective, it must have widespread support. It cannot be seen as only one group’s project. And from a symbolic perspective, a brand statement should show how the organization’s functions work together, as one brand.

And in order to produce a successful brand concept car, you need to combine three key areas of expertise:

1. Research

Concepting is always grounded in a deep understanding of the relevant technologies (What is possible?), social environment (How will it be used and by whom?) and intent (What effect does the organization want to create among current audiences?)

2. Strategy

Translating today’s intent into tomorrow’s product or service requires the ability to think strategically; to identify and amplify the often subtle connections between what you want to say and what audiences need to hear.

3. Design

Design expertise is what turns a well researched, strategically sound idea into something that people can actually visualize, appreciate and desire. Whether the ‘concept car’ itself is a new thing, a new way of doing things or a new way of communicating them, design makes the final difference.

work with us

We are always excited for creative and curious minds to join us at The Young. andre@theyoung.agency