Alongside creative brand strategy projects with integrated workshops, The Young offers separate half a day/day masterclasses and specific workshops for companies, incubators and educational purposes. A selection can be found here, a tailor-made solution can be requested as well.
Copyright photgraphy header: Yayoi Kusama
Masterclass Marketing Strategy Essentials
Masterclass consists of introductory explanations, inspiring examples and interactive program of template work sessions and peer sharing. Topic outline:
- Target group & consumer insight
- Positioning (domain, positioning)
- Proposition (& proof!)
- Brand personality (archetypes)
- Tips & tricks
Masterclass Marketing Tactics
Masterclass consists of introductory explanations, inspiring examples and interactive program of template work sessions and peer sharing. Topic outline:
- Customer profile
- Customer journey
- Marketing activation touch points & content/ messaging
Workshop proposition & design brief
In cooperation with de Ronners.
Workshop consists of preparation assignments for workshop team, inspiring session at desired location and concise documentation of workshop results consisting of proposition and design brief.
“Given a choice between two theories, take the one which is funnier.”
— Blore’s Razor