Case startup coach

How to coach brand strategy to promising startups?

Connecting education expertise with business by coaching entrepreneurs on brand Strategy by design thinking at Europe’s largest deep tech incubator YES!Delft, healthcare incubator UtrechtInc and the Shell LiveWIRE Innovation program.


YES!Delft is a high-tech entrepreneur center that inspires students, professionals and scientists to make their first steps to becoming an entrepreneur and offers them the necessary support to turn their enterprise into a leading firm.

Next to coaching startups, The Young supports YES!Delft in the development of their own brand by connected research and persona development of startup entrepreneurs, marketing communication strategy and by strategically positioning their collaborations with partners like Port of Rotterdam and TNO.

UtrechtInc & LiveWIRE

UtrechtInc is an incubator with climate, health and eduction focus. For these specialisms you will find the fitting support to make success and impact. You will get access to facilities, seed capital, training and feedback from a community of peers, experts and new talent.

LiveWIRE helps innovative entrepreneurs to develop their business. LiveWIRE aims to strengthen and build the road to success with personal guidance and a professional network.

“The Young collaborates closely with the YES!Delft marketing team, management team and YES!Delft startups on defining marketing strategy for a number of years. Femke combines strategic thinking with a hands-on mentality. During her workshops she is super structured, open and provides creative guidance to the team. She helped us to develop a great foundation for strong storytelling. Personally, she’s also a good sparring partner on everything brand & marketing.”

– Sagar Boers (Marketing Manager YES!Delft)


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