How to strengthen the brand more emotionally?
Founded in 2009 and now market leader, The New Motion ensured accessibility and convenience for its users by offering intelligent charge points for EV-drivers and businesses; smart charging services and access to the largest network of public charge points in Europe.
The Young was asked to strengthen the strategic brand DNA into a more emotional approach, while taking into account the mission and international long-term vision. The strategy foundation is realized by stakeholder participation combined with preparation assignments to get into the right flow.
In a number of interactive pressure cooker workshops guided by The Young together with Albert Gast from Think +Do, the management team was guided to translate their knowledge into a new, more emotional, brand manifesto comprising positioning, core values and personality of The New Motion.
“The Young is a lean process facilitator offering the necessary steps to take our brand strategy to the next level”
– Luuk van Kuik (Head of Product Management & Marketing The New Motion)