How to define the Senz design language for new product development based on their brand DNA?
Senz is a Dutch company that developed the best umbrella to enjoy the weather. In their efforts of portfolio expansion to enlarge their brand world, they asked the Young to align their innovation efforts along a distinct brand DNA. The Young co-developed a specific design language together with the development team of Senz. Based on creative preparation assignments and a carefully constructed workshop setting, The Young delivered clear insight in just 1 day.
“It’s been very cool to work on this together and nice that we were able to realize it in such a short time. The design language that we have created together with The Young is being used very intensively.”
– Gerwin Hoogendoorn (Founder & Chief Innovation Officer Senz)