We have continued to work together on a qualitative distribution strategy to enforce the brand globally through retail. A retail segmentation model provides guidance for global balance between brand builders, growth motors and category heroes amongst its thousands of shops. It helps to make global enforced plans for retail maintenance and new business as well as look at portfolio development from a retail perspective. Secrid’s unique way of working together with their retailers ‘using the force from within’ makes them a family that is tight as thieves.
Since the development of the brand and retail strategy, The Young has been proud to work in close collaboration with the Secrid team in order to take the brand to the next level. Together, we’ve created trust, inspiration and action at Secrid worldwide distributors events. Every year the 2-day program delights both participants and contributors. It’s all in the details: from the right coffee at the right time, to inspiring presentations from keynote speakers, interactive workshops and immersive dinners.