HOW TO ALIGN ALL STAKEHOLDERS TOWARDS ONE SHARED FUTURE VISION FOR MAALLUST?
Maallust, a delicious craft beer brand, is rooted in Veenhuizen. Maallust brewery was founded in 2011. It is the initiative of 25 entrepreneurs who call themselves the ‘Zware Jongens’: the heavy hitters, the big dogs. This refers to Veenhuizen originally being a prison village with a unique self-supporting social program. The entrepreneurs not only took the initiative to brew beer in Veenhuizen but also to breathe new life into the dilapidated Maallust complex. After a thorough renovation, the brewery opened its doors.