How to align all stakeholders towards one shared vision for the future brand strategy of Maallust?
Maallust, a delicious a craft beer brand, needed a brand manifest to align all stakeholders in the future vision for the brand. Based on ‘homework’ questions for the stakeholders, a.k.a. Zware Jongens, the basis for all brand efforts was created in a manifesto. The strategic storytelling explains this unique beer in the spirit of the extraordinary history of its origins “Veenhuizen”.