Case Education

Lecturer brand strategy & innovation management

The Young teaches at Delft University of Technology, Faculty of Industrial Design Engineering, as part of the Department of Product Innovation Management. Projects include coaching Strategic Product Design graduation students, lecturing students enrolled in the Strategic Product Innovation and Innovation Management course and co-developing the course Brand Experience Design.

The Young also teaches Brand Design Strategy at Jiao Tong University School of Media & Design & HongKong Polytechnic University School of Design.

Photography header: Bob van der Vlist

“Femke de Jonge is a skillful and energizing teacher, offering interesting cases from practice and a fitting approach for students from bachelor to master level.”

– Erik-Jan Hultink (Professor of New Product Marketing & Head of Product Innovation Management Department TU Delft)


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