Case Den Haan Rotterdam

How to position & design storytelling for B2B maritime lighting equipment?

Based on Den Haan Rotterdam’s four generations of family history, The Young created stormy storytelling for the robust and clean Den Haan brand. Results: outstanding packaging for LED maritime lighting equipment and a stylish storytelling booklet for the international B2B market, designed by De Ronners.

Photography brand materials: Bob van der Vlist

Customers and fans of our products were delighted to see that DHR has introduced a new cooperate identity with a strong storytelling.

– Dignus den Haan (Director Den Haan Rotterdam)


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